Produced for Genesis Canada, this media drive activation included a pre-event shoot in Quebec City capturing cinematic b-roll and vehicle photography of the latest Genesis lineup. The goal was to deliver polished, publication-ready content to journalists within 24 hours — enabling same-day media coverage across outlets. Event photography continued on-site throughout the launch, capturing both the vehicles in motion and the luxury experience of the drive.
Client: Genesis Motors Canada
Role: Creative Producer, Director, Photographer
Media: B-roll capture, editorial vehicle photography, event coverage
Deliverables:
- 1x curated b-roll package (delivered within 24 hours to media)
- 50+ hero stills of featured vehicles, brand environment, and road shots
- On-site photography of drive experience and media participation
- Select images pre-edited for immediate press use
- 50+ hero stills of featured vehicles, brand environment, and road shots
- On-site photography of drive experience and media participation
- Select images pre-edited for immediate press use
PHOTOGRAPHY HIGHLIGHTS
