TO SHOWCASE THE TOWING POWER AND VERSATILITY OF THE GENESIS GV80, AUX MEDIA WAS ENGAGED TO DELIVER A FAST-TURNAROUND, COMMERCIAL-QUALITY SHOOT — ALL ON A TIGHT BUDGET. GENESIS PARTNERED WITH MANITOU PONTOON BOATS TO SECURE A LUXURY WATERCRAFT, ALLOWING US TO CAPTURE THE GV80 IN ACTION WITH A REAL-LIFE TOW SCENARIO THAT BALANCED PERFORMANCE WITH PREMIUM AESTHETICS.
WORKING WITH A LEAN CREW, WE SHOT EVERYTHING IN A SINGLE DAY — MAXIMIZING NATURAL LIGHT AND LOCATION VARIETY TO BUILD OUT A STRONG VISUAL PACKAGE FOR NATIONAL DEALER USE, SOCIAL CHANNELS, AND MEDIA LIBRARIES.
CLIENT: GENESIS MOTORS CANADA
ROLE: DIRECTOR, PRODUCER, VIDEOGRAPHER, PHOTOGRAPHER
MEDIA: COMMERCIAL B-ROLL, HIGH-END PHOTOGRAPHY, SOCIAL VIDEO
TEAM: SMALL CREW WITH VEHICLE-BASED PRODUCTION STRATEGY
DELIVERABLES:
- 1X HERO SOCIAL VIDEO FOR IMMEDIATE USE
- 1X FULL B-ROLL REEL WITH TOWING, STATIC, AND ROLLING SHOTS
- FULL SUITE OF HIGH-RES PHOTOGRAPHY FOR GENESIS + DEALER NETWORK
- STYLISED CUTDOWNS FOR SOCIAL MEDIA PLATFORMS
- BRAND-CONSISTENT COLOUR GRADING AND AUDIO
PHOTOGRAPHY HIGHLIGHTS
