GENESIS PARTICIPATED IN AJAC’S 2022 ECORUN — A MULTI-DAY ROAD EVENT ORGANIZED BY THE AUTOMOTIVE JOURNALISTS ASSOCIATION OF CANADA TO DEMONSTRATE THE CAPABILITIES OF ELECTRIFIED AND LOW-EMISSION VEHICLES. AUX MEDIA WAS ENGAGED TO DOCUMENT THE FULL JOURNEY AND CAPTURE THE LAUNCH OF GENESIS’S NEW ELECTRIFIED G80 AND GV60 MODELS IN REAL-WORLD CONDITIONS.
THE ROUTE SPANNED OVER 1,000 KM — FROM TORONTO TO TOBERMORY, SUDBURY, NORTH BAY, AND MUSKOKA — BEFORE RETURNING TO THE GTA. OUR TEAM OF THREE COVERED THE ENTIRE THREE-DAY JOURNEY, DELIVERING A FULL MEDIA PACKAGE THAT INCLUDED ON-THE-ROAD VIDEO, PHOTOGRAPHY, JOURNALIST TESTIMONIALS, AND SOCIAL-FRIENDLY CUTS — ALL CRAFTED TO SHOWCASE RANGE, RELIABILITY, AND DESIGN UNDER CHALLENGING EARLY-SPRING WEATHER CONDITIONS.
CLIENT: GENESIS MOTORS CANADA
ROLE: DIRECTOR, PRODUCER, VIDEOGRAPHER, PHOTOGRAPHER
MEDIA: EVENT COVERAGE, BRANDED VIDEO, TESTIMONIALS, PHOTOGRAPHY
TEAM: 3-PERSON CREW – VIDEO, PHOTO, LOGISTICS
DELIVERABLES:
- 1X FLAGSHIP EVENT VIDEO HIGHLIGHTING THE FULL ECORUN ROUTE
- 1X CINEMATIC COMMERCIAL
- 3X SHORT-FORM VIDEOS FOR SOCIAL & MEDIA
- TESTIMONIAL INTERVIEWS WITH AJAC JOURNALISTS
- FULL PHOTO PACKAGE COVERING VEHICLES, ROUTE, AND INTERACTIONS
- PRESS-READY IMAGERY AND VIDEO CLIPS FOR DEALERSHIPS AND PR USE
PHOTOGRAPHY HIGHLIGHTS
