CANOE HEADS FOR KIDS IS AMICI CHILDREN’S CAMP CHARITY’S FLAGSHIP FUNDRAISING EVENT — A UNIQUELY CANADIAN CHALLENGE THAT COMBINES A TORONTO PORTAGE WITH A GROUP PADDLE ALONG THE WATERFRONT. AUX MEDIA WAS ENGAGED TO CAPTURE THE FULL 2025 EVENT AND DELIVER A HIGH-IMPACT VIDEO SUITE THAT CELEBRATES AMICI’S MISSION AND DRIVES FUTURE ENGAGEMENT.
AFTER WEATHER POSTPONED THE INITIAL 2024 SHOOT, WE RESCHEDULED FOR THE FOLLOWING YEAR TO MAXIMIZE VISUAL QUALITY. THIS DECISION PAID OFF — ALLOWING FOR STRONG NATURAL LIGHT, BETTER COURSE ACCESS, AND A CLEAN, COHESIVE STORY STRUCTURE ROOTED IN INTERVIEWS, ATMOSPHERE, AND ACTION.
CLIENT: AMICI CHILDREN’S CAMP CHARITY
ROLES: DIRECTOR/PRODUCER/EDITOR, VIDEOGRAPHER, PRODUCTION ASSISTANT
MEDIA: EVENT VIDEO, TESTIMONIAL, STORY-LED SOCIAL ASSETS
TEAM: LEAN CREW FOR MOBILE, LIGHTWEIGHT PRODUCTION
DELIVERABLES:
- 1X EVENT WRAP VIDEO FEATURING ORGANIZERS, PARTICIPANTS, AND CAMPERS
- 1X STANDALONE CAMPER TESTIMONIAL VIDEO (CICI)
- FULL FOOTAGE COVERING STAGING, PORTAGE, PADDLE, AND CELEBRATION
- UPLIFTING EDIT WITH BRAND-ALIGNED GRAPHICS AND MUSIC
- SOCIAL-READY ASSETS FOR FUNDRAISING AND PROMOTION