BUILDING ON THE MOMENTUM AND STORYTELLING SUCCESS OF 2024, AUX MEDIA RETURNED TO PRODUCE FULL MEDIA COVERAGE FOR AJAC’S 2025 TESTFEST — A FLAGSHIP TWO-DAY EVENT WHERE AUTOMOTIVE JOURNALISTS, OEM REPRESENTATIVES, AND AJAC MEMBERS CONVERGE TO TEST AND EVALUATE THE LATEST VEHICLES FOR THE CANADIAN MARKET.
OUR TEAM CAPTURED THE ENERGY, EXPERTISE, AND COLLABORATION THAT DEFINES AJAC’S EVALUATION PROCESS — CREATING A FRESH, POLISHED MEDIA PACKAGE FOR PUBLIC ENGAGEMENT, OEM RELATIONS, AND NATIONAL COVERAGE OF THE 2025 CANADIAN CAR OF THE YEAR AWARDS.
Client: AJAC (Automotive Journalist Association of Canada) | CANADIAN CAR OF THE YEAR AWARDS
Media: Event documentary video, interviews, and editorial photography
Deliverables:
- High-Level event recap video (English and French Versions)
- 5 x Short Form Vignette VIDEOS ON SPOTLIGHT STORIES
- 8 high-level interview clips (AJAC leadership, members, OEM execs)
- 100+ edited event photos covering vehicles, people, and behind-the-scenes moments
- Social media cutdowns and web-ready assets
- Optimized content for AJAC’s web, social, and media distribution channels
PHOTOGRAPHY HIGHLIGHTS
