AUX MEDIA CONTINUED ITS ANNUAL PARTNERSHIP WITH THE AUTOMOTIVE JOURNALISTS ASSOCIATION OF CANADA (AJAC) TO PRODUCE THE 2026 CANADIAN CAR OF THE YEAR (CCOTY) VIDEO SERIES — A NATIONAL CAMPAIGN SPANNING MULTIPLE AUTO SHOWS, DIGITAL ANNOUNCEMENTS, AND BILINGUAL CONTENT DELIVERY.
BUILDING ON OUR TESTFEST COVERAGE, THIS PHASE OF WORK FOCUSED ON BRINGING THE CCOTY PROGRAM TO LIFE FOR PUBLIC AUDIENCES — FROM PROMOTIONAL CONTENT AND SEMI-FINALIST ANNOUNCEMENTS TO SAME-DAY EVENT EDITS AND FINALIST WALKAROUNDS. THE PRODUCTION WAS EXECUTED ACROSS MULTIPLE LOCATIONS, INCLUDING MONTREAL AND TORONTO, WITH A LEAN, ADAPTABLE CREW STRUCTURE DESIGNED TO MEET TIGHT TURNAROUNDS AND LIVE EVENT DEMANDS.
CLIENT: AUTOMOTIVE JOURNALISTS ASSOCIATION OF CANADA (AJAC)
ROLE: FULL-SERVICE VIDEO PRODUCTION – DIRECTION, SHOOTING, EDITING, DELIVERY
MEDIA: PROMOTIONAL VIDEOS, ANNOUNCEMENTS, WALKAROUNDS, EVENT COVERAGE
TEAM: LIGHTWEIGHT CREW – SOLO PRODUCTION (MONTREAL) + EXPANDED TEAM (TORONTO)
DELIVERABLES:
- AUTO SHOW PROMO VIDEOS (EN/FR) SUPPORTING NATIONAL EVENT PRESENCE
- SEMI-FINALIST ANNOUNCEMENT VIDEOS (EN/FR)
- SAME-DAY EDIT ANNOUNCEMENTS FROM MONTREAL AND TORONTO AUTO SHOWS
- FINALIST WALKAROUND VIDEOS (EN/FR)
- EVENT WRAP VIDEO CAPTURING CCOTY HIGHLIGHTS
- FULL BILINGUAL DELIVERY WITH SUBTITLES ACROSS ALL CONTENT
- RAPID TURNAROUND CONTENT FOR LIVE EVENT AND DIGITAL RELEASE
OUTCOME:
This body of work extended CCOTY’s reach beyond industry audiences — delivering polished, bilingual content that supported both live event engagement and national digital distribution. AUX Media continues to serve as a trusted production partner for AJAC’s evolving media strategy.
FULL CCOTY 2026 VIDEO SERIES